Archive for the ‘Communications’ Category

The changing face of websites

Tuesday, October 24th, 2017

What a long way we’ve come in the past few years. From websites that invested heavily in words and told the visitor EVERYTHING to a more sophisticated, image-led approach that tempts the user into finding out more. This is a broad overview of how websites have changed but of course there is so much more and, importantly, much more to come…

Design

You’ll know an older website design as soon as you see it – boxy, contained, no scrolling and lots and lots of pages. The new trend is for image heavy sites that have a wonderfully long home page with lots of access points to key places on your site. It will be fluid and not restricted to a box template and, importantly (but still not adopted everywhere), websites that work on every type of device.

Accessibility

Older sites are clunky and hard to navigate. The user experience can be frustrating but equally so for the website owner – you should be able to get in to your own website and make at least basic changes without incurring costs from your web provider. There will be probably always be a need for support at a higher level but the ability to change opening hours, typos and update crucial information should be at your fingertips.

Images versus words

We were crazy for telling the user everything – now you should hold back, create a breadcrumb trail to tempt your visitor to find out more (and preferably by picking up the phone and talking – the basis of all good professional relationships). Images include real photos (avoid stock if you can) and video if you have the resources. Videos are perfectly acceptable at phone video standard and the rawness of an unprofessional film can be charming and honest.

Google’s role

Increasingly Google has started to shape the way we choose websites. It favours websites with fresh, changing content. It likes https to indicate the security level of your site. And it likes websites to have good content, relevant and informative. This doesn’t mean it should be long and unwieldy – just enough to make sense and satisfy a Google search. Also don’t try and outwit Google, we promise they are cleverer than all of us! Duplicated pages, hidden pages or even association with some SEO providers can result in your site being banned from their index.

Websites are amazing, they achieve so much for the businesses they represent but it’s easy to get left behind. Talk to us – we can help with security, visibility and functionality with our client portal and online signing functions.

 

 

Why https is better than http…

Thursday, September 28th, 2017

What is http, let alone https? Well, http – the prefix to your web address stands for “Hypertext Transfer Protocol” and with the additional s? “Hypertext Transfer Protocol Secure”. The s actually stands for Secure Socket Layer Secure and that extra s makes all the difference for 3 key reasons.

Reason 1:Https helps with SEO – when it comes to a competing Google search, you’ll always outrank any other business with the additional security layer provided by the s in https. Google favours security conscious companies, it’s that simple.

Reason 2: Https adds an additional layer of security so what’s not to love about that? Anyone who is keen to protect their clients’ sensitive data should consider https as essential.

Reason 3: Improved AMP (sorry another acronym). AMP is Google’s way of loading mobile pages quickly – Accelerated Mobile Pages. It needs https to work.

If these 3 reasons aren’t enough – SEO, security and mobile-responsiveness – talk to us and we’ll explain more.

Why encrypted email is essential

Monday, September 18th, 2017

Email just isn’t safe and, when your business depends on it, you need to consider other ways of communicating.

Emails can end up in the wrong hands – by human error or more sinister means. We’ve all sent emails by mistake (‘Sorry, that wasn’t meant for you’) and we also know of companies who have had their systems hacked. Both of these scenarios are commonplace. They also smack of incompetence and unprofessionalism – both bad news for any professional firm.

So what’s the alternative? We believe it’s all about building layers of security, making it harder to access or make mistakes. docSAFE allows you to send an encrypted message to a secure portal. The recipient is notified and then visits the portal to collect it. The email, its contents and any attachments STAY IN THE SECURE PORTAL. You can also see who reads it (or not).

It’s really inexpensive, simple and it works – please ask us for more details or a free trial.

Why all kinds of organisations should be using docSAFE

Tuesday, August 29th, 2017

We traditionally provide docSAFE to the professions who demand top security and client confidentiality (among other things). However we are seeing docSAFE rise in popularity with other sectors, almost by accident but with very good reason.

You may have seen a mailer we sent out recently that illustrated how the NHS had suffered a huge breach of data of its junior doctors in the north-east. We researched this and found that the NHS staff use of WhatsApp is also widespread which is really worrying.

Organisations that hold any personal data, especially publicly accountable organisations, should be using systems to communicate that are extremely secure. docSAFE has been designed to be secure on a number of key levels – secure login (using 2-factor authentication), secure portal in which to exchange messages and documents, online signing, to be GDPR compliant, offer automatic backups to secure EU based servers and much more.

By using a portal instead of email, for example, the message sit in the cloud until the recipient accesses it. By return, the responses sit in the cloud until the sender accesses it. Both are notified and know the information is there – but it’s locked away safely, staying put, not flying through the ether.

We are expecting more uptake of docSAFE by schools, colleges, universities, doctors and hospitals and similar organisations where security simply cannot be the weak link. Talk to us if you think we can help with your secure communications.

Making Tax Digital – let us explain

Monday, August 28th, 2017

Making Tax Digital (MTD) presents a significant change for British tax payers and is a massive undertaking for HMRC who has ambitious plans for its tax administration.

Quite simply, if you are a business that is VAT registered, under the new MTD scheme, your annual return will become a thing of the past. The new system is intended to help everyone keep on top of their tax affairs more effectively by bringing together all of an individual’s or organisation’s tax affairs and monitoring all the information on a monthly basis.

HMRC’s ambition is to become one of the most digitally advanced tax administrations in the world, modernising the tax system to make it more effective, more efficient and easier for customers to comply.” (HMRC)

It would seem that one of HMRC’s key motivators is the many billions of pounds it loses through incorrect returns. “In 2014 to 2015 over £3.5 billion of revenue was lost due to these mistakes in VAT returns alone” (source: gov.uk).

The key points to note:

  • Every business and individual will have their own digital tax account, enabling them to see payments in and out, as well as their ‘balance’ – just like online banking
  • It comes into effect April 2019
  • Businesses under the VAT threshold (currently £85,000) can choose to opt in or out of the new system, as preferred
  • It is expected that all businesses will have to use MTD by April 2020
  • Information that can HMRC can obtain from employers, banks and government departments won’t be required to be provided
  • The new system should create ‘tax in real time’ showing what is owing as close to real time as possible
  • Better communications are proposed, allowing secure messaging

“ICAEW welcomed the announcements. The institute’s position on MTD has been supportive of the move to digital in principle, but that MTD should not be mandatory or impose unreasonable admin burdens, and its introduction should allow enough time to ensure the system works. Removing mandation for the smallest businesses is a welcome step forward and one less regulatory burden for SMEs to worry about.” (ICAEW)

This is a useful overview, provided by ICAEW: https://www.icaew.com/technical/tax/making-tax-digital

 

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