What is http, let alone https? Well, http – the prefix to your web address stands for “Hypertext Transfer Protocol” and with the additional s? “Hypertext Transfer Protocol Secure”. The s actually stands for Secure Socket Layer Secure and that extra s makes all the difference for 3 key reasons.
Reason 1:Https helps with SEO – when it comes to a competing Google search, you’ll always outrank any other business with the additional security layer provided by the s in https. Google favours security conscious companies, it’s that simple.
Reason 2: Https adds an additional layer of security so what’s not to love about that? Anyone who is keen to protect their clients’ sensitive data should consider https as essential.
Reason 3: Improved AMP (sorry another acronym). AMP is Google’s way of loading mobile pages quickly – Accelerated Mobile Pages. It needs https to work.
If these 3 reasons aren’t enough – SEO, security and mobile-responsiveness – talk to us and we’ll explain more.
Email just isn’t safe and, when your business depends on it, you need to consider other ways of communicating.