There is much talk at the moment about the importance of your website performing well on mobile devices. Some of our clients have asked us about this, assuming it is scare-mongering and needing to know how it affects them.
We don’t know the future, of course. What we do know is that the population is increasingly comfortable looking up information via the internet from wherever they are. Just today, I was looking for a unfamiliar place in the middle of nowhere: I managed to get enough signal together to launch Google Maps on my phone and find my way easily. This is something that we’re all able to engage with.
It would seem that desktop devices are your work-horse – this is where you are productive and get things done. Your browsing is much more likely to be done while you have spare moments traveling, relaxing and even waiting for the kettle to boil. The concept that your phone or tablet is part of your leisure time is not new. We’ve been tutting at the kids for years and now here we are with similar habits!
Making sure your business website does the job on a mobile device is vital. The figures conflict. Some say 50% of searches now done on a mobile device whilst others declare it’s as much as 75%. Whatever the number is, it is important to note that it rising at a crazy rate. If your website doesn’t present itself in an accessible way, your visitors will simply go to one that does. So when your next potential client is assessing your business to see if you could suit their needs, why wouldn’t you make it as easy as possible?
Of course, the current chatter is all about Google down-ranking sites that aren’t mobile-ready. It makes sense – Google wants to provide the best information to people searching online so it has decided to place those with good websites higher than older ones that aren’t designed for mobile display. This comes into effect this week – another good reason to get sorted!
We convert websites into mobile-friendly versions really quickly so ask us if you need to know more.
