…you’ll keep on getting what you’ve always got.
Ring the changes: think of new audiences, consider new services, reappraise how you do things, surprise people!
There is absolutely no value in the old ‘if it aint broke , don’t fix it’ adage. If it aint exciting, fun or profitable, don’t do it!
We’ve just tested the water with a whole new sector of professionals. Professionals are our market admittedly but we have been quite focused on accountants, solicitors and financial services companies for the past decade. We thought for a while and decided to test new waters with professionals in new areas – property and real estate – which has been a huge success so far.
The clichés are endless – don’t get stuck in a rut, change direction, open your horizons (OK, we’ll stop now). But you get the picture.