Down-ranking a website that doesn’t perform on a mobile device is absolutely the best move Google has made in a very long time.
Google is working towards making the world a mobile-friendly place. That includes redirecting users away from sites that don’t perform, videos that don’t play, pages that throw up error messages or repeatedly take you to the default mobile home page and not the page you requested.
Finding yourself on a page designed for a monitor when you have a smartphone size area to navigate it is completely hopeless. It’s like crossing the Atlantic in a matchbox.
Google is on our side for this one – getting the internet user-friendly one website at a time.
If you need converting, give us a call and we’ll get you back in Google’s good books.