At Online Practice we usually write about things that are resonating with us that we think you’ll find useful. Currently we are aware of a lack of clarity in how we communicate what we do to the different people we’d like to work with.
Our main services are web design for professional firms, docSAFE – a secure client portal (for cloud working) and managing our clients’ online presence. We also offer some consultancy and one-to-one work with clients who like the benefit of more attention. We even create short marketing videos so you can see how we can make our own marketing messages too busy.
We do all of this for a number of professional markets – accountants, solicitors, financial advisers and many more.
It’s really important that you are clear in your communications – not only in what you are saying but in addressing different audiences. This is especially relevant if you offer many services to a number of sectors.
When you multiply your services with the number of sectors you work in, it can result in a muddled or confused presentation of your company’s strengths so we recommend the following:
- Go back to basics (start again, be bold)
- Assess who you most want/like to work for (where do you work well? where do your strengths lie? who is most profitable? what do you enjoy?)
- Work out what it is that each of your chosen market sectors needs from you (be very specific)
- Design marketing messages that speak loudly and clearly to each sector (engage)
- Be prepared to do a lot more activity to the same number of people (more effort, yes, but much greater rewards)
- Assess and analyse your results
- Adjust your campaigns accordingly
We can support you in this journey – let us know if you’d like to brainstorm it and we’ll guide you through the process.