“The Sliding Door Company doesn’t use sliding doors” – this is a funny social media post currently doing the rounds. Yes it’s funny and ironic BUT we all have a sliding door that we should be using. What does your business do? How do you showcase it? It’s a top marketing tip for any business to talk less and show more. I drove past a design business recently that had its company name and corporate branding displayed in 3 different ways, demonstrating how NOT to brand your business. His sliding door clearly wasn’t in operation.
It’s tougher if you offer a service like accountancy. What you can do though is make sure that the important qualities of an accountant are as visible as possible – be reliable, answer calls promptly, show efficiency, demonstrate a modern approach, use cutting edge software, work in the cloud, operate an excellent client portal and never get your sums wrong!
What’s your sliding door? What should you be showcasing?