You know what’s great about your firm. You probably have a good idea about the messages you’re putting out to your clients and prospective clients. But do you really know what people think of your organisation?
Why not try a quick and painless survey to your existing client base? You can use Survey Monkey (or ask us to set it up for you) and ask all the questions you need to know the answers to. The results will help shape your future marketing and may even throw up a few surprises.
Ask your clients what they think of your firm’s image – do they like it? Do they remember it? Do they care?
Ask where they would position you in terms of your fee structure – are you reasonably priced? Too expensive? Value/budget?
Ask them if they’d refer you and if so, why. If not, why?
Ask what they think of your customer service.
Ask if there’s anything special about your firm that makes them feel loyal.
Think of no more than 5 powerful questions but prepared for the answers! Survey Monkey will analyse the results and give you some useful feedback. This feedback can be used in your social media, blogs and even PR if it’s interesting enough.
Finally, give your clients an option to provide a testimonial. These are powerful and can be used extensively in your marketing communications.
Let us know if we can help with this.