5 point plan for super-quick, professional social media

Social media conceptMost of us don’t have hours a day to invest in social media but here’s how to make a good start:

1 Make sure your social media pages all look consistent, professional and have strong branding (use the same header images, bold colours, large logo or company name)

2 Make sure all your set up fields are completed so your profiles are as complete as possible (don’t miss the new ‘call to action’ button that appears on your company’s Facebook page for example)

3 Get everyone in the team on board. Ask your staff for one contribution per week. Get an administrator to chase them up, store them, organise them and have them ready for use.

4 Use Tweetdeck or another scheduling tool – load up your Tweets for the month and then just add new ones as they occur. It takes the pressure off but means you have a good foundation of communications.

5 Re-purpose every piece of content. A full website article can be re-written into a friendly blog. You can make several Facebook and Linked In posts from it. You can also précis it right down to a Tweet that links back to the complete article.

There’s much, much more to say about this but make a start, give it a go but don’t be a slave to it!


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